Marketing strategies aim to be resilient, subject to change and reactive to the marketplace and your customers needs. A good marketing strategy and planning document can cover any time period, depending on what you want to achieve.
What is a marketing strategy and plan?
A good marketing strategy will cover the following stages:
- Strategy
Objective Setting – setting goals and knowing your why
Defining the messaging – the wording used to attract your audience
Pinpointing a strategy – this is the blue sky thinking by us before the doing
Refining the target audience – your prospects, leads and then your customers
Developing the tactics – this is the doing by us and the decision making by us both, based on the strategy - Plan
Implementing the plan – this section is split into 3 phases. Phase 1, the foundations. Phase 2, the one off campaign and 90 day marketing activity. And phase 3, a 30 day mini marketing plan
Measuring and evaluation – knowing the results then the ROI
