Because as a business owner its often difficult for you to distinguish between what you offer and what your customers want. And sometimes there can be a great difference between the two. Being so close to your product and services means you may see what you offer in the same way that your customers do.
Doing a single page can in some ways be harder than doing lots of pages, because once you’ve got into the mindset of business you can keep going on multiple pages whereas a single page needs to be right and standalone.
We always include time to understand the business as well as the copywriting so allow two hours for the first page.
It usually takes about an hour per page to write good copy, so we allow for this when doing small projects.
When you get into a project you get some economy in scale once you’re in the mindset of the business, therefore larger projects tend to take less time per page, so we assume around 40 mins.