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Launch Day is Here: Now What? Promoting Your Business and Optimizing Your Website

Congratulations! You’ve launched your website – a digital storefront brimming with potential. But the work doesn’t stop there. To truly thrive online, you need a two-pronged approach: promoting your business to drive traffic and optimizing your website to convert that traffic into customers. Spreading the Word: Business Promotion Strategies Website Optimization: Turning Traffic into Sales […]

Why it is wrong for a digital agency to charge you to leave their service

Charging customers to leave a service, especially in the context of a digital agency, can be seen as ethically questionable and counterproductive for several reasons: Instead of relying on exit fees, digital agencies should emphasise exceptional service quality, continuous improvement, and open communication with clients. If a client wishes to leave, the agency should use […]

WordPress: Unleashing the Power of Creativity

In today’s digital age, having a strong online presence is essential for businesses and individuals alike. One of the most popular platforms for building websites is WordPress, known for its flexibility, user-friendly interface, and extensive customisation options. This is one of the reasons we use WordPress for the majority of our website builds. In this […]

What are the key considerations when designing a website?

Designing a website is a crucial undertaking that requires careful consideration of several key factors. These considerations contribute to creating a user-friendly, visually appealing, and effective experience for the people engaging with it. Here are some of the essential points we keep in mind when designing a website for our clients: By considering these key […]

Know where your domain is…

One of the most common problems that arises for us when we are ready to put a new website live for a client is knowing where their domain is. Believe it or not, many people do not have a clue where their domain is registered, who manages or how to login if they do know […]


With the economy being in the situation it is, small businesses and business owners need to use time, budget and resource as impactfully as possible. This includes reviewing their business, what they are doing, what is working and what isn’t, so they can recession proof the business as best they can. So what can you […]

What name should I choose for my business?

A lot of people who come to us for websites, marketing and help with branding are startups, taking their first foray into the world of business. As such they often don’t have a name yet for their business and are looking for some advice on what to pick. We thought we’d throw together our key […]

Brand Storytelling & Web Design

As featured in Brand Storytelling is a great way of talking directly to your target audience in a way that is not overtly ‘salesy’ and some of the best brands in the world do this to great effect. But the same techniques can be used to plan and implement a great web design. Using […]

When costs are going up, domains stay the same with us!

There is no denying that currently the world is proving expensive. Costs for everything seem to be going up, from the price of fuel to the price of loo roll, you cannot escape – well that is except for domain names. At Idio, not only do we have a policy that we do not mark […]

The clock is always ticking…don’t let your website get old

One thing is always certain in web design; what looks good today will not be the fashion in a few years time. It is an unfortunate fact of the media industry that things move fast and the big players in the market, the Apple’s of this world, will change the way their brand appears every […]